TIES NEVER BROKEN CAMPAIGN APPEARS IN NEW VIDEO ON FATHERHOOD with TRAY CHANEY (The Wire)

January 4, 2012 (NEW YORK) Tray Chaney who appeared on the HBO program The Wire as “Poot Carr” is releasing a highly anticipated video entitled “Fatherhood”. The video directed by Lamar Tyler and produced by Don Cox kicks off the year by promoting the critical importance of responsible fatherhood and mentoring. “I went into this project with the hopes of addressing the challenges of fathers; including myself. It’s important to remember our responsibilities towards our children and ourselves, says Chaney.

The release of the video falls on the heel of the campaign’s National Spokesperson; Chris Broussard wearing the Ties Never Broken pin as he debuted in his new position as a NBA analyst for ESPN. The five NBA games on Christmas averaged 6.2 million viewers based on fast national ratings, up from 6 million last year.  The Bulls-Lakers matchup was the third most-watched regular-season game ever on ABC. It was ESPN’s highest-rated Christmas prime-time game. The day’s first contest, Celtics-Knicks on TNT, was the most viewed Christmas game ever on cable. “Chris’s support of the campaign is incredible. His support helps the agency continue to effectively encourage the conversation and raise awareness of the issues and concerns created by fatherlessness,” says Kenneth Braswell; Executive Director of Fathers Incorporated.

The campaign caught the eye of Chaney after he and Braswell spoke together at the Congressional Black Caucus. His excitement in writing the lyrics and producing the video in such a short time was incredible. So much so, he included his own father and son. “Working with my own father and son in the video was one of the greatest gifts I have had in my career. That is something that some young men have not experienced. I want them to know what a blessing it is to have their father and children in their lives and be the example we want them to be as well.” Chaney also is the author of his self-published book entitledThe Truth You Can't be Tray.

The Ties Never Broken campaign has also garnered the support of former New York Knicks forward Allan Houston and Miami Heat’s Dywane Wade (Wades World Foundation). Later this month Fathers Incorporated is preparing to host its annual dinner on January 25th at Medgar Evers College in Brooklyn, New York.

For more information contact Fathers Incorporated at 518-227-6161 orfathersincorporated@gmail.com. Fathers Incorporated can be found atwww.fathersincorporated.com. Visit Tyler New Media, Inc. at http://www.tylernewmedia.com.

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Mr. Kenneth Braswell, Sr.
Executive Director; Fathers Incorporated
Website: www.fathersincorporated.com | www.kennethbraswell.com

SAVE THE DATE - Fathers Incorporated Annual Fundraising Dinner. January 25, 2012 at Medgar Evers College (Brooklyn, NY). More details to come. Tickets can be purchased at http://2012tiesneverbroken.eventbee.com/

Source: Press Release - kenneth.braswell@gmail.com